Sexy lingerie market size and growth trend
World Sexy Lingerie Market
The global sexy lingerie market is currently experiencing significant growth and is expected to continue expanding in the coming years. Here is an overview of the market scale and growth trends:
Market Size
Market Value: According to various market research reports, the global sexy lingerie market was valued at approximately $12 billion to $15 billion in 2023. This market value reflects sales of sexy lingerie products ranging from budget basics to high-end luxury items.
Projected Growth Rate: The market is expected to experience an annual compound growth rate (CAGR) of around 8% to 10% from 2025 to 2028. This growth rate indicates that demand for sexy lingerie will continue to rise with increasing consumer acceptance and market diversification.
Growth Trends
Increase in Online Sales: The development of e-commerce and digital marketing has driven sales of sexy lingerie, especially among younger consumers. More brands are expanding their online channels, such as social media, influencer marketing, and cross-border e-commerce platforms (e.g., Alibaba International, Amazon), to attract global buyers. For instance, in addition to Alibaba International, YIYI has also established this independent website you are currently viewing.
Product Innovation and Diversification: Brands are developing more creative, fashionable, and functional sexy lingerie products to cater to various needs and preferences. For example, some brands are offering more diverse size options, customizable products, and eco-friendly materials. Our factory, for example, has introduced plus-size sexy lingerie for women.
Cultural and Social Attitude Shifts: As society becomes more accepting of gender expression and body positivity, sexy lingerie is transitioning from a niche market to a broader mainstream consumer market. Consumers are increasingly willing to express confidence and personalized style through sexy lingerie.
Emerging Market Growth: While North America and Europe remain major markets for sexy lingerie, emerging markets such as Asia (especially China and India) and Latin America show significant growth potential. Consumers in these regions are rapidly increasing their demand for high-quality and stylish sexy lingerie products.
Influencing Factors
Post-Pandemic Recovery: During the pandemic, online shopping grew significantly, and this trend has continued post-pandemic. Additionally, increased home life and personal time have also boosted demand for sexy lingerie.
Technology-Driven Changes: New technologies such as augmented reality (AR) try-on and AI-driven personalized recommendations are changing consumer shopping experiences and brand marketing strategies.
Demand for Sustainability: More consumers are concerned about environmental and sustainability issues, leading many brands to adopt sustainable materials and transparent production processes.
YIYI Summary: Overall, the global sexy lingerie market shows a stable growth trend, driven by various trends and factors. In the coming years, as market acceptance increases and technological and cultural changes continue, the sexy lingerie industry will keep expanding. As a leading manufacturer of sexy lingerie, we are pleased to share more of the latest industry information with you.
